Getting adequate traffic is the top concern of most e-commerce businesses. Your e-commerce business might not be performing well on the global market for a few reasons. In terms of the right strategy for launching your e-commerce business, you need to make sure that you’re targeting the right audience, you’re using high-quality images instead of low-quality ones, and so on.
It is not easy to attract customers. For eCommerce SEO services to help bring your customers’ attention and boost your sales, you should keep in mind several factors, which will be discussed in this article.
The global market is characterized by fierce competition, and to stay strong in this competitive environment, implementing the right marketing strategy plays a critical role. Your e-commerce business would benefit from selecting the right marketing strategy to make your customers stay until they make a final purchase.
Do you want to know how to increase eCommerce sales?
Today many people are willing to find and search their products through the internet like online shopping. So, nowadays SEO for WooCommerce is more important than ever before, even for small businesses. It is not only just enough to have an online store but also you need to improve your website and optimize your marketing and website to get the most eCommerce sales. If not then your business will never reach its full potential. Here you need to know about selling the product online and how to increase your eCommerce sales.
Always remember that you have to handle the customer online immediately, do not let the customers wait for more. Having a solid online presence is beneficial for every business, and it will be beneficial to increase your eCommerce sales. Nowadays many people do not like to go to shops or anywhere to purchase anything, they just shop online and get home delivery to save their time in their busy schedule.
Why is SEO so important for eCommerce websites?
SEO is very important for eCommerce websites as ranking in the top four or five search engines is a significant priority for any eCommerce website. Paying for Google Ads, Bing Ads, and other search engines to prioritize your site can be an option for you to explore.
SEO for eCommerce can help your website to rank high in search engines as well as it may help to boost your brand awareness and customer loyalty. SEO makes it easier for your website to get the company and brand message across all over the genuine customers and you will be also able to increase the search traffic and boost the search engine rankings organically. In this era increasing sales means having a digital presence.
Now today we discuss the Tips and Tricks to increase through eCommerce SEO.
The main 5 tips and tricks to increase sales through eCommerce SEO are:
1) Plan out site structure
Site Structure is the way to manage your pages that are linked with the particular page and navigation on your website work or in other words it’s like a map you prepare before creating your website to understand how your website will function and your customers and clients will easily navigate it.
If any person or a customer comes into your website and sees unwanted information and content which is disgusting to your customer, then it will be sure that your customer or clients will not remain for a long time on your website. It will affect not only your rankings on SERPs (search engine results pages), it will also affect sales conversion rates and we don’t want that to happen.
2) Be clever with keywords
You always put those keywords on your website that will determine and help your website to appear on the search engine. A solid keyword strategy will help your website to stay and rank higher in SERPs instead of picking random keywords
Let’s imagine that you are selling expensive, high-end Shoes online. The most obvious keyword would be “expensive Shoes for sale.“
But there are other keywords also that your customers are more likely to use when they are searching for products similar to yours. Now it is your job to find those and use them in your strategy.
Many keyword research tools will help to find you the right keywords:
- Google Search Console
- Moz Keyword Explorer
- Ahrefs Keyword Explorer
3) Create stellar and trustworthy content
On your website, everything depends on your content and the images which you have put on your website which will interact with your clients on your website and the product.
If you want to gain the confidence and the trust of your client you can write content that should be unique, original, fact-based, and related to your brand is a must. We can write the content in various forms such as blogs, videos, images, infographics, webpages, user-generated content, animations and so much more. Always try to be truthful with your content and blog that will help to raise the level of trust that your customers have for your company. You should always write the content in a way that will be relevant to your client’s requirements.
4) Make sure product descriptions are SEO-optimized
Do not copy the same product description from another manufacturer or eCommerce website. Many retailers do this, they copy the exact product description from another eCommerce website but on your website, this will not gonna work because the product description should be SEO-Optimized if it is not SEO-Optimized then it does not help your SERP rankings.
If you ask why? Then I will say that you copied the product description the same as the other eCommerce website.
If you want to get the searches and the conversation you should exactly need to think about the keywords and the questions your customers will ask when searching your product and also you have to think about what topic or things your client is interested in? What reasons would stop them from buying your products?
For your ease, you can jot down all these points on a notebook or diary or a whiteboard for easier reference. Once you have completed the list of questions then you will proceed to the answer by writing a comprehensive product description.
5) Prioritize mobile experience
Many days ago mobile phones were only used for phone calls to loved ones and texts to friends and also for some games. Now you can virtually do anything you can imagine on the mobile phone. Especially you can watch the videos, do video calls to the loved ones, also enjoys the many and more video games, browse the social media and can do online shopping as well. We can say that mobile is the mini pocket computer as you can do everything in mobile which you were doing on the computer.
So many people do online shopping with mobile phones also. So, you have to Prioritize mobile experience also is an essential part of successfully increasing your eCommerce website conversation.
Consider the following elements:
- Text visibility- your customers should be able to read the product labels, descriptions, and content well enough
- Page loading speed – your website should load quickly on mobile
- Pop-up use and integration
- Clickability – all the elements on your website should be clickable on the mobile
- UI/UX experience
Author Bio- Dennis is a content writer and SEO expert. He enjoys writing on topics such as eCommerce SEO, local SEO, social media marketing, and all aspects of digital marketing. Through his engaging blog entries, he helped various businesses establish their online presence.